Throughout history, innovation has been driven by individuals who refuse to accept the status quo. Noreen Roesler is one such visionary. Today’s beauty industry is a lot different thanks to her; she has empowered many individuals with her contributions to permanent hair removal. High standards, creativity, and diversity—that’s the Permanence recipe for success, which makes them a leader in their field.
Noreen’s journey shows us the power of consistency and unwavering determination. Trust, results, and a mission to banish unwanted hair for good—this has been the foundation of her groundbreaking business, which is revolutionising the industry today.
A Vision Born from Experience
The best innovations stem from personal experience, and Noreen’s journey is no different. As a young woman, she also faced the common frustration of unwanted hair. Dissatisfied with existing solutions, she sought a truly permanent method, which would eventually come to be known as The Permanence Method. Galvanic electrolysis, an underused but surprisingly potent method, was her starting point—this was the key.
Determined to find the best hair removal method, Noreen embarked on a global search. In the late 1980s, she travelled to Memphis, Tennessee, where she came across the concept of multi-needle electrolysis. Seeing its possibilities, she went to three different electrolysis schools in the U.S. to become an expert on the matter. She then returned to Australia and improved her technique; the results were finally permanent!
Leadership That Inspires Change
True leaders inspire, innovate, and uplift those around them. Industry progress and client success are what drive Noreen. She is dedicated to both; it’s clear in her leadership. Globally, her new technique is making a huge difference. Research, training, and industry standards are all the better because of her work teaching others this method. Today, Permanence thrives because of her. She leads a successful team; everyone receives top-tier training in providing exceptional care. Education and continuous learning are also extremely important to her; this is what helps her work live on.
A Defining Moment: Creating the GEMM-16
By the early 2000s, laser hair removal had become the dominant trend despite its lack of permanence. Noreen remained committed to multi-needle electrolysis, knowing it was the only permanent solution. Then she realised that the original U.S. electrolysis manufacturers had shut down, and no new multi-needle machines were being produced. Driven by a need to continue the technique, she boldly engineered her own electrolysis machine, a risky but necessary step.
The pressure was immense; everything hung in the balance. However, even setbacks with overseas manufacturers and sceptical engineers didn’t stop her; she was determined. After years of dedication, she created the GEMM-16 electrolysis machine. Since then, it’s revolutionised the industry, making treatments faster and more comfortable. Thanks to her clear vision and determined effort, she completely transformed the industry, and it was never quite the same after that.
Overcoming Barriers as a Female Innovator
Noreen’s journey was not without challenges, particularly as a female product developer in a technical field. Her years of experience were often dismissed entirely in a space dominated by male engineers. Manufacturing overseas proved disastrous—contracts fell through, and critical design elements were ignored.
But rather than allowing these setbacks to deter her, Noreen adapted. With her project, she was in control. Teams who respected her skills became her collaborators, and she only worked with people she trusted. Because of her perseverance, she partnered with Genesys Electronics Design, and through this partnership, her vision came to life—she was thrilled! Intuition guided her, and she demanded excellence. That’s how she created the first 2A medical-grade electrolysis machine in the industry—one that’s safe, precise, and gives long-lasting results.
Empowering Clients Through Confidence
Unwanted hair growth can severely impact self-esteem and confidence. Hence, it’s about a lot more than just hair removal for Noreen—it’s about a complete transformation. With Permanence, thousands have found lasting confidence. Women with PCOS, which frequently results in excessive hair growth, find this particularly empowering. After struggling for years, many Permanence clients finally find the answer they’ve been searching for in Noreen’s method. It’s not just about business. Helping people love the skin they’re in transforms lives; that’s what she leaves behind.
Pioneering Inclusivity in the Industry
Another key pillar of Noreen’s leadership is her tireless commitment to inclusivity. From the very beginning, Permanence has welcomed individuals of all backgrounds, genders, and hair types. Skin colour and hair type are irrelevant to The Permanence Method. It works for everyone. In Noreen’s space, clients find support, a listening ear, and genuine respect. Whether it’s a woman struggling with hormonal hair growth, a man seeking a permanent grooming solution, or a transgender individual navigating transition, Permanence provides a judgement-free space where every client’s needs are met with expertise and respect.
A Mission That Extends Beyond the Clinic
Noreen’s influence isn’t just confined to Permanence. This leading electrologist is involved in global research projects, partners with physicians, and teaches aspiring electrologists. Today’s industry standards are much higher thanks to her skill and dedication. Noreen is also a huge believer in the need for consumer education and transparency. Clients get the full picture of hair removal services and can pick what suits them best. As a result, taking charge of your hair removal is easier than ever today, leading to a happier, more confident you.
Planning for Tomorrow
With Permanence’s growth, Noreen’s commitment to top-notch client results stays strong. The clinic is growing—more and more research studies are being conducted, and its technology is regularly upgraded. This means hair removal will get even better and easier to achieve, and with Noreen in charge, the industry has developed a really positive outlook. Her leadership has challenged the ordinary, improved lives, and built something that truly makes a difference. The success of her clients—thousands have achieved permanent hair removal—speaks volumes. She’s also a leader and mentor to a huge number of electrologists. Her influence will change the very future of the profession.
A Legacy of Empowerment
Noreen Roesler’s story is one of determination, innovation, and empowerment. Her refusal to compromise has changed the hair removal game forever! Thanks to her, a wave of self-acceptance has washed over people. They are genuinely more comfortable with themselves, and it’s inspiring to see. Permanence isn’t just a business she has created; it is an advocate and enabler of confidence, a welcoming space for everyone, and a place that aims high.
However, hair removal is only a part of her story; her contributions are much broader and more significant. Her work today offers us a chance to really own our power and take control, with the goal of feeling good in our own skin. At Permanence, we nurture confidence and comfort, building a better future, one positive impact at a time.
If you like to know more feel free to reach out.
